Coming Soon • Join the waitlist
Clay Detox Shampoo
for Every Coat Type.
Kaolin clay does the cleaning. It lifts dirt and excess oil from the coat and skin, and leaves the natural oils in place.
Coming Soon • Join the waitlist
Clay Detox Shampoo
for Every Coat Type.
Our kaolin clay formula gently draws out impurities, without stripping natural oils.
Why Kaolin Clay?
A gentle, natural approach to cleaning.
- Deep, gentle cleanse
Kaolin clay lifts away dirt and excess oil, and leaves the coat’s own natural oils in place.
- Naturally derived
Clay and plant-based ingredients — no sulfates, parabens, or artificial fragrance.
- Matched to the coat
Three formulas, built for smooth, double, and wavy or curly coats.
Which Formula Is Right for Your Dog?
No two coats behave the same. Each of the three formulas is matched to how a coat is built and how much oil it carries.
Smooth Coat
Clay Shampoo for Smooth-Coated Dogs
- Beagles, Boxers, Dalmatians, Bulldogs, Pugs
- Gentle cleansing for short flat-lying coats
- Gentle enough for frequent washing
Double Coat
Clay Shampoo for Double-Coated Dogs
- Golden Retrievers, Huskies, German Shepherds, Corgis
- Penetrates dense undercoats to cleanse both layers
- Cleans without stripping the protective outer coat
Wavy & Curly Coat
Clay Shampoo for Wavy and Curly-Coated Dogs
- Poodles, Bichons, Goldendoodles, Labradoodles
- Cleanses without tangling or drying
- Maintains curl definition while it cleans
A clean, healthy-looking coat starts with the right shampoo.
Natural kaolin clay, with a formula matched to your dog’s coat. The Full Routine bundle ships free.
Join the shampoo waitlist
No charge now. One email when it launches, with an early-bird offer.
*Individual results may vary. These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease. These studies evaluate individual ingredients, not this specific product.