We made it for
our own dogs first.
Bobby, Max and Oreo tried every formula before you did. They still do — every single day.
Bobby’s Choice didn’t start in a boardroom. It started with our own dogs.
With Bobby, a poodle now sixteen, whose back legs don’t lift the way they used to. With Max, a Jack Russell whose skin has bothered him since he was a pup. With Oreo, a street dog we took in, whose gut was never quite settled.
We noticed. When you’ve grown up with dogs your whole life, you notice the small things — the slower mornings, the extra scratching, the softer stool. And we couldn’t find supplements we actually trusted. The dog world is full of gimmicks: a human formula with a paw print added, big claims with nothing behind them.
So we made our own. With strains isolated from dogs, made in Canada, tested first on the dogs asleep at our feet. And here’s the part that matters most: our dogs will be on a probiotic for the rest of their lives — whether it’s this formula or a better one we make next year. We keep improving it because they were never a test batch to us. They’re family.
A dog gives you their whole life. Their loyalty is total, and it asks for almost nothing in return. The least we can do is support the quality of life they deserve — for as long as we’re lucky enough to have them.
That’s the whole of it. Earth’s most loyal companion, looked after like family.
The reason any of this exists
Three dogs, three different needs — and the honest results we saw. No magic pills, just what we noticed.
Bobby
The dog the brand is named after. As he aged, getting up got harder. Two months on the joint blend, he was rising more easily and managing curbs again. Not a miracle — a real lift in comfort, at sixteen.
“My only regret is not having it for him when he was young.”
Max
Sensitive skin since he was a pup. The honest lesson: no supplement fixes skin alone — diet matters too. But paired with clean feeding, his coat stayed fresher and healthier, and he was more comfortable in his own skin.
“No supplement fixes it on its own. That’s the truth.”
Oreo
A street dog we took in, with a gut that was never quite settled. A month on the blend and his stools firmed up noticeably — the clearest, most everyday win of the three. We’re still watching the rest.
“A clear, welcome difference. We’ll keep updating.”How we live up to it
The love is the reason. The standards are how we keep it honest.
Dogs aren’t small humans. Our formulas include strains isolated from dogs, not only ones borrowed from a human shelf.
Microencapsulated to reach the gut where it’s meant to work, made in a cGMP, FDA-registered Canadian facility.
Real strains, real counts, printed plainly — and a 60-day promise. If we can’t say it honestly, we don’t say it.
This is our first formulation — and I want your feedback on it.
The dog-supplement world isn’t heavily regulated, and a lot of it is more gimmick than substance. I wanted the opposite. Future batches may refine the ingredients, or keep them and improve the dosages — based on what you tell us and what the research supports.
I read every review myself. That’s the promise: we keep making these better, for dogs, over time.
Give your dog the good years.
The same formulas we give our own dogs, made for yours.
See the formulas →