Our Story
Better science,
for a better dog.
Bobby’s Choice began with a simple frustration: the supplements on the shelf were built for humans and sold for dogs. We thought a dog’s gut deserved its own science.
Our Story
Better science,
for a better dog.
Bobby’s Choice began with a simple frustration: the supplements on the shelf were built for humans and sold for dogs. We thought a dog’s gut deserved its own science.
Most pet probiotics take a human formula, swap the label, and add a paw print. The strains were never chosen for a dog’s biology — and most of them never survive the journey to the gut.
We started from the other end. Working with a Canadian manufacturer specialising in canine-specific cultures, we built a formula around strains drawn from the wolf lineage — your dog’s biological ancestor — and protected them with patented microencapsulation so they arrive alive, where they’re meant to work.
No countdown timers. No miracle claims. Just a formula we can stand behind, presented clearly, so you can decide for yourself.
What We Believe
Five principles
01
Confidence over persuasion
We let the science speak. No pressure tactics, no urgency theatre — the product is good, and you deserve room to decide.
02
Species-specific, always
Dogs are not small humans. Every strain we use is chosen for a canine gut, not borrowed from a human shelf.
03
Alive on arrival
A probiotic that dies in the stomach does nothing. Microencapsulation is the difference between a claim and a result.
04
Transparency as standard
Real strains, real counts, real sourcing — printed plainly. If we can’t say it honestly, we don’t say it.
05
Warm, not cute
We love dogs without being childish about it. Real dogs, real light — the calm of a healthy companion.
One Mission
Fewer products. Higher standards.
We could make a dozen supplements. Instead we make a small range we’d give our own dogs — each one earning its place on the shelf.
Made in Canada
Crafted with care,
where it counts
Our formulas are manufactured in Canada to NASC quality standards, with species-specific cultures and patented protection built in from the first step — not added as an afterthought.
Made in Canada
Crafted with care,
where it counts
Our formulas are manufactured in Canada to NASC quality standards, with species-specific cultures and patented protection built in from the first step — not added as an afterthought.
A better choice for your dog.
Clinically studied. Veterinarian endorsed. Species-specific. Free shipping on orders over $50.
*Individual results may vary. These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease. These studies evaluate individual ingredients, not this specific product.